This AI-powered shopping platform creates personalized fashion looks from a selfie

That’s exactly what Glance AI, a Google-backed tech company, is trying to do with the launch of Glance AI — a brand-new shopping platform built entirely around artificial intelligence. It’s not just another online store. It’s more like a shopping assistant that knows what you like before you even ask. Glance AI is an AI-powered shopping platform that creates personalized fashion looks from a selfie, turning inspiration into instantly shoppable styles.

Glance AI is an AI-powered shopping platform that creates personalized fashion looks from a selfie, turning inspiration into instantly shoppable styles.

Instead of searching for clothes, Glance AI wants you to get inspired. You can upload a selfie or a photo, and the app instantly creates stylish outfit ideas just for you — based on your body shape, skin tone, and fashion preferences. It pulls real items from over 400 global brands, so you can buy what you see right away. You can even save your AI-generated looks as wallpapers.

And it’s not stopping there. Glance AI is starting with fashion, but soon it’ll help you explore beauty, travel, and more — all from a single app.

From Search to Surprise

Most shopping apps wait for you to type what you want. Glance AI flips that. It uses powerful AI to guess what you might love — even before you know it. It’s part of a bigger trend where the internet is shifting from scroll-and-search to AI-generated experiences.

As Naveen Tewari, the founder of Glance and InMobi, puts it:

“We’re replacing search with smart, autonomous agents that help people shop in ways they never imagined.”

How Does This AI-powered Shopping Platform Work?

Behind the scenes, Glance AI runs on a powerful AI system made up of three layers:

1. Commerce Intelligence Model – Understands shopping trends from around the world.

2. GenAI Experience Model – Creates lifelike outfit images using cutting-edge AI from Google.

3. Transaction Journey Model – Matches your AI look with real products you can buy.

But Glance AI isn’t just an app. The company wants to bring it to phones, smart TVs, and even retail stores — basically turning any screen into a smart shopping window.

A New Kind of Shopper: The “AI Consumer”

With this launch, Glance is betting that the future of shopping belongs to people who don’t want to search — they want to be surprised. In early U.S. tests, the app quickly attracted 1.5 million users, with half coming back every week. Millions of AI-styled looks were shared, bought, or saved.

Big Backers, Big Plans

Glance has major supporters — including Google, Jio, and Mithril Capital — and they’re aiming high. The focus is especially sharp on mobile-first markets like India and Southeast Asia, where inspiration-driven shopping is already huge.

But Glance AI isn’t just about shopping. The company wants to build something bigger — a "commerce operating system" that powers everything from in-store experiences to mobile devices. Think of it as the brain behind the future of retail. With this launch, Glance is making one of the boldest moves yet in AI-powered commerce — not just in India, but globally.